A villainously viral social video

Britvic asked OLIVER to create a video to promote the Hallowe’en edition of their children’s drink, Fruit Shoot. I dreamt up the whole piece, scripted and storyboarded it - and then had a hand in the production. Better still, we even got to work with one of Adventure Time’s lead animators.

Fruit Shoot’s social reach increased by over 300% during the period, while Britvic sold a terrifyingly target-exceeding number of fruit-flavoured beverages.